L'ali® in the Media
The formula for success of the Bulgarian entrepreneur determined to transform the cosmetics business – Economic.bg
How does a Bulgarian entrepreneur set out to reshape the cosmetics business?
Follow Nikolay Lazarov’s path from the corporate world to founding L’ali® Lab, and discover the people-first idea behind its approach to personalised skincare, packaging and growth.
A long road from idea to brand
Lazarov’s interest in natural skincare began after he encountered a fully natural soap more than 15 years ago. It took years to find partners and develop the formulas before L’ali® Lab launched in 2019.
A business built around real needs
L’ali®’s guiding principle is that a successful business solves people’s problems. We applie this through product recommendations tailored to each customer’s skin needs, using a questionnaire to guide the choice.
Learn more about Personal Diagnostics by L’ali® >
Packaging designed for reuse
Most L’ali® packaging used is made of glass. Customers could return five empty containers and receive a discount, creating an incentive to send the glass back for reuse.
Learn more about +gREUABLE system >
From Stara Zagora to international markets
L’ali®’s products are produced in Central Bulgaria in Stara Zagora and sold online in more than ten countries. We are also considering additional small local production sites and creating natural perfumes as future opportunities.
Learn more about L’ali and How to care for your skin and hair
What are L’ali’s favorite products?
Step 1 ● DETOX
Step 3 ● PROTECTION AND REGENERATION
● NOURISHES ● HYDRATES ● PROTECTS ●
for all skin types, including sensitive skin
Step 3 ● PROTECTION AND REGENERATION
● STRENGTHENS ● HYDRATES ● SOFTENS ●
for all hair types
Step 3 ● PROTECTION AND REGENERATION
● PROTECTS ● REPAIRS ● HYDRATES ●
for all hair types
● CLEANSES ● BALANCES ● HYDRATES ●
for normal to oily scalps, including sensitive scalps
Step 1 ● DETOX
● DETOXIFIES ● REGENERATES ● HYDRATES ●
for all hair and scalp types, including sensitive scalps
Step 1 ● DETOX
● CLEANSES ● SOOTHES ● HYDRATES ●
for all skin types, including sensitive skin and the delicate eye area
Step 1 ● DETOX
● DETOXIFIES ● BALANCES ● MOISTURIZES ●
for all skin types, including sensitive skin
Step 1 ● DETOX
● CLEANSES ● BALANCES ● HYDRATES ●
for normal to oily scalp
Step 2 ● SPECIALIZED CARE
● EXFOLIATES ● RENEWS ● ENHANCES RADIANCE ●
for all skin types, including sensitive skin
Step 2 ● SPECIALIZED CARE
● SMOOTHS ● REJUVENATES ● BRIGHTENS ●
for all mature skin types, including sensitive skin
Step 2 ● SPECIALIZED CARE
● RESYNCHRONISES ● BRIGHTENS ● EVENS SKIN TONE ●
for all skin types, including sensitive skin